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Nous 

Base Enterprise

 
 
 

Project  
Store Brand

Discipline
Packaging, Branding

Collaborators
Thavin Rajanakhan, William Liao, Anya Widyawati, Bo Zhao, Annika Schneider

Objective
Create a store brand with specified sub-brands.

Approach
Used informally for ‘common sense’ or ‘practical intelligence,’ Nous also signifies ‘intellect’ or ‘the mind‘ philosophically, and ‘we’ in French. Nous strives to inspire an ethical lifestyle through lines of sustainable, ecologically conscious products by providing transparency into how their products are created and where the materials come from.